Target, Australia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Target is a well known value retailer in Australia, boasting the second largest share of the country ’s apparel market in 2020 4 4 and with 40 6 shoppers in GlobalData’s Q 3 2021 Consumer Survey stating that they purchase clothing footwear there Its value price points, and array of categories appeals to a wide
demographic, especially attracting an older audience, with consumers aged over 55 comprising 45 4 of its total shoppers.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Target’s convenience makes it a popular place to purchasing clothing & footwear in Australia
– Prolonged lockdowns in Australia hit Target’s already weak performance
– Improving its online channel is essential for Target to reboot growth, but its store network cannot be ignored
Reasons to Buy
– Gain a comprehensive knowledge on Target’s business and develop a competitive advantage
– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing and footwear segment in Australia
Target
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Table of Contents
Frequently asked questions
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Tel +44 20 7947 2745
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